Naming + Myth-Making Practice

If your people aren't clear,
how will your agents be?

Numen finds the one phrase at the center of your organization. The one that turns ambiguity into clarity, for your people and your AI.

Read the white paper How it works
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The problem

The highest-leverage phrase in your organization is either a compass or a liability.

Most organizations have a mission statement. Very few have a resolution function -- a single compressed phrase that tells everyone what the right answer looks like when the policy manual runs out.

Leaders have always known this matters. We found a way to measure it.

Without clarity

Decisions drift. Brand feels inconsistent. AI agents produce outputs that are technically correct and emotionally wrong. Every ambiguous call is a coin flip.

With the right phrase

Decisions align. People recognize "this is us" instantly. AI agents resolve trade-offs the way you would. One phrase, a thousand better calls.

The research

We tested it. 225 decisions, 4 industries, 9 blind evaluators.

We ran controlled experiments across consumer brands, B2B SaaS, nonprofits, and healthcare. Each faced genuinely ambiguous business decisions -- the kind with no right answer in the handbook.

8x
The gap between getting it right and getting it wrong. A well-crafted prime directive delivered +0.88 lift in alignment. A generic one? Just +0.11. A bad phrase isn't just unhelpful -- it's actively worse than nothing.

A slogan masquerading as a compass doesn't just fail to help. It makes things worse.

From the Numen white paper, 2026

How it works

Compression, not invention.

Your identity already exists. It's in the decisions you're proud of, the hires that worked, the brand moments that felt right. Numen makes it explicit.

1

Excavation

We identify the patterns hiding in your best decisions. What do your people already believe -- even if they've never said it?

2

Compression

Six words or fewer. We pressure-test candidate phrases against real scenarios until one phrase resolves them all.

3

Deployment

Your prime directive ships into leadership playbooks, brand guidelines, and agent constitutions. One source of truth, everywhere it matters.

Who this is for

Leaders who know clarity matters -- and want to measure it.

CEOs, founders, and heads of brand who sense the gap between what their organization says and what it does. Especially those deploying AI agents and realizing that "follow the guidelines" isn't enough.

Not every organization needs a prime directive. Knowing which situation you're in is the diagnostic that matters. We start there.

Stay in the loop

Get the white paper + early access.

225 decision scenarios. 4 industries. The data that proves phrase quality is everything.